The NBA came to us with a bleeding edge innovation: they now had the power to capture the skeletal tracking data of every player in the game, in real-time. But how can data be turned into entertainment?

I designed & directed a hero film depicting a potential future where fans creatively control how they watch the game. From character and environment swaps to UI design to epic picture-in-picture moments, we envisioned the creative possibilities founded on the groundbreaking emergence of robust real-time sports data.