A major sports league came to us with a challenge: how can the Apple Vision Pro’s incredible spatial computing power revolutionize the fan experience? The answer: a 3D tabletop render of the game featuring 10 players on the court animated by real markerless-mocap data captured from the live game, in real-time sync with the broadcast.

I oversaw the 5 week pitch phase, crafting a winning proposal that depicted a future-vision of sports entertainment, for fans exclusively on the Apple Vision Pro.

Production is currently underway, and I played a leadership role in crafting the concept, design, & value proposition of the product.